Website Tools
A mixture of what I use and what I recommend to others.
Just a heads up: This page has some affiliate links (marked with a *). If you click on one of these and buy something, I get a little bit of money, but it doesn't cost you anything extra.
Website Tools
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Squarespace
This is the platform I recommend (and use myself!) for websites that are both stunning and simple to manage. Get 20% off your first year when you start with one of my templates or setups.
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Squarespace Domains
I like keeping things easy, so I buy and manage my domains right through Squarespace. One login, one less password to remember.
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Squarewebsites
One of my favorite tools for Squarespace. It lets me copy pages between sites, add custom filters, and even build interactive maps like Opulist!
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SQSP Themes
Another great plugin store to upgrade your e-commerce, galleries, and site navigation.
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Tally
My go-to form builder…like Notion meets Typeform. I use it for everything from surveys and quizzes to file uploads and payments. (Bonus: Get 50% off for 3 months with the link below.)
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Fillout
A solid alternative to Tally. I like using it when I need to search submissions or dive deeper into analytics. All from a clean, easy-to-use dashboard.
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ThriveCart
This is how I handle payment plans, upsells, and affiliates. All in one place. It’s a one-time purchase, so no ongoing fees eating into your profit.
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ThriveCart Learn
The upgrade I use to host all my template walkthroughs and digital trainings. No extra monthly cost, just a one-time payment like the rest of ThriveCart.
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Stripe
I use Stripe to handle all my payments, whether it’s sending an invoice or setting up a quick payment link. It’s secure, simple, and works every time.
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PayPal
Another trusted way I accept payments and get payouts from affiliate programs.
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Zapier
Zapier helps me automate the repetitive stuff. I use it to link up my forms, emails, and payments so everything runs in the background.
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ActiveCampaign
My email HQ. I use it to send newsletters, share freebies, and set up smart automations that make sure people get the content they actually care about.
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Vimeo
Where I host all my tutorials and trainings so they play fast, look clean, and stay ad-free on my site. Want 25% off your first annual plan? Just email me*.
Color Palette
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Color Palette Studio
My go-to for building accessible color palettes. I use it to create new combos or tweak existing ones that need better contrast. Use HELENOLIVIA10 for 10% off.
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Coolors
Another tool I use to get color inspo and grab different shades, saturations, or hues of a brand color.
Font Library
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Pinterest
A never-ending scroll of inspo. I use it to collect fonts, curate ideas, and map out the look and feel of your brand.
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TypeWolf
My go-to for font inspo and pairings. Especially when I want something that feels fresh but timeless.
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Adobe
A stress-free way to access premium fonts I can use on websites, graphics, and everything in between.
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Google Fonts
My other go to library for free and open source fonts. I like to mix this up with a good paid font to balance things out.
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Envato
My favorite source for premium fonts I use in logos and branding. Plus, the subscription gives me access to templates, icons, and more creative tools when I need them.
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Creative Market
Similar to Envato, but instead of a subscription, I buy what I need…fonts, templates, or graphics. One at a time.
Stock Photos
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Pexels
My go-to for free, high-quality stock photos and videos. Easy to use and safe for client or commercial projects.
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Unsplash
Another one I use in tandem with Pexels. All the photos are high-quality, easy to download, and safe for commercial use.
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Moyo Studio
If you want mockups that don’t look like everyone else’s, this is it. Their clean, elevated style is perfect for showing off your work. Use code HELENOLIVIA15 to get 15% off your first order (minus special bundles).
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Death to Stock
A go-to for when I want photos or videos that look cool, curated, and nothing like typical stock content.
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Editorial Stock Images
Another go-to for modern, editorial-style photos, videos, and mockups that help your brand feel more polished and personality-packed. Use code HELENOLIVIA15 for 15% off.
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Envato
My go-to subscription for premium mockups, icons, and graphics that instantly elevate a site’s vibe. It’s packed with design goodies that make any project feel more polished.
Optimize Images & Videos
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Picsart
An online tool that lets you batch crop up to 50 images at once. Perfect for prepping product photos or displaying a gallery of photos to be the same size.
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Bulk Image Crop
Another great tool to bulk crop images without needing to sign up for an account. You can also enter a custom aspect ratio to get the exact size you need.
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Bulk Image Resizer
Once you’ve bulk cropped, you can resize up to 50 images at a time. I usually set them to 1500px or 2500px wide, depending on what they’re for.
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Pixresize
Another free tool to bulk rename, resize, adjust image quality, and change picture formats all at once.
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TinyPNG
I run all my images through this before uploading. Keeps things crisp but lightweight. Cuts file size by up to 80%, and yes, it’s free!
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Veed
Need to shrink your video file size? This is my go-to tool for making videos web-friendly and fast-loading.
SEO Tools
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SEOSpace
Think of it like Yoast but for Squarespace. It helps me check if my pages are SEO-friendly before hitting publish. Super helpful for getting found on Google.
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Semrush
More than just an SEO checker, SEMrush helps me dig into keyword research, monitor how my pages are ranking, and keep an eye on competitors too.
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Semrush Local
This tool helps me keep business listings consistent, manage reviews, and track map rankings so local customers can find you fast. There’s no manual updating needed.
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Google Business Profile
A free way to control how your business appears on Google Search and Maps. I use it to update details, share photos, respond to reviews, and keep everything accurate and inviting.
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Yelp
Another platform where I keep business info up to date, reply to reviews, and share photos to help build trust with people searching for services.
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Google Keyword Planner
A free tool in Google Ads to find keywords, check search volume, and plan which phrases to target on websites and content.
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Keywords Everywhere
A handy browser add-on that shows search volume, keyword ideas, and competition data as you browse Google and YouTube. Super helpful for quick, on-the-go keyword research.
Analytics & Tracking
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Google Analytics
I use this to see who’s visiting, where they’re coming from, and what they’re doing. It helps me spot what’s working, improve what’s not, and connect with other tools for a fuller picture.
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Google Search Console
A free tool to make sure all your pages show up on Google, see what people are searching to find you, and to fix any issues so more people can discover your site.
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Bing Webmaster Tools
Like Google Search Console but for Bing. Lots of Windows users still search here, so it’s an easy way to get more visibility without much extra work.
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Microsoft Clarity
A free way to see how people interact with your site and watch recordings of where they click or scroll, so I can spot what’s working and what’s not.
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Google Tag Manager
I use this to add and update tracking codes, like Google Analytics and Facebook pixels, without having to touch your website’s code.
Copywriting
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ChatGPT
I use this to rewrite drafts to fit your brand voice, brainstorm content, and get a fresh perspective on what’s working (and what’s not).
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Maha Copy
If you like using prompts, this duo is my go-to for copywriting help. Their resources make your content feel clear and relatable.
Website Policy
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Sprout Law
Where I recommend clients, especially creative entrepreneurs, get their website policies. The templates are US-based and designed to protect your business with clear, lawyer-drafted language.
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The Contracts Market
Another great place to get website policies for service-based and creative businesses in the US and Canada, with GDPR and CCPA coverage. If you’re looking for online course or e-commerce terms, this might be the one for you.
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The Creative Law Shop
Another solid option with lifetime updates on website policies for service-based and creative businesses in the US and Canada, including GDPR and CCPA coverage.
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The Contract Shop
One more option to explore. These policies are geared toward creative entrepreneurs, consultants, and course creators in the US and Canada.